INFORMATION TO DELUGE THE NEW
NORMAL

The environment for active management is getting more difficult and also becoming more fraught with risk.

INFORMATION TO DELUGE THE NEW
NORMAL

The environment for active management is getting more difficult and also becoming more fraught with risk.

INFORMATION TO DELUGE THE NEW
NORMAL

The environment for active management is getting more difficult and also becoming more fraught with risk.

ULTRA-CAREFUL APPROACH KEEPS
PAYING OFF FOR PRESCIENT FUND.

Prescient Income Provider Fund wins the Raging Bull Award 2017 for the Best Interest-Bearing Fund.

PRESCIENT INVESTOR ENJOYS THE
WONDERS OF CHINA

The Prescient China Balanced Feeder Fund invests predominantly in mainland Chinese equities, bonds, money market and derivative instruments.

 
OUR BUSINESS
BUSINESS HIGHLIGHTS
CAMPAIGNS


"Nature imagery highlights our unique investment style in our novel Prescient marketing campaign."

In 2011 when we embarked on growing the Prescient brand into the retail market we chose to portray our philosophy and offering through novel nature imagery, using the likes of the rhinoceros, as well as the tortoise. The selected animals symbolise the group's traits.

The rhinoceros characterises our conviction as we only believe in one way of doing things, and that's the right way. The tortoise highlights Prescient's focus on the preservation of funds and our long-term outlook. We offer our clients returns that are steady and consistent and are, therefore, proud to be tortoises. We are saying that in this volatile investing environment, we offer the ability to truly manage risk to meet each client's tolerance level. The flock of migrating geese symbolises the group's emphasis on consistently working together, in a specific formation.

We brought in sculptor Beth Armstrong - an up and coming artist - to help create the imagery of the animals. She was recently heralded as one of Art South Africa's 'Bright Young Things'.

     
  NEW LOOK, SAME VALUES

The brand AV has been an excellent way to showcase the new campaign to staff and get them excited about it. It was used at the internal launch to Prescient staff, and became an integral part of the roadshow.
 
THE ARTIST BEHIND THE ANIMALS

Meet Beth Armstrong. Heralded as one of Art South Africa's most recent Bright Young Things, her work takes the medium of sculpture into truly innovative territory...

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  WHY A RHINO?

We're as stubborn as the rhino when it comes to investing. Because, with financial decisions, we believe in one way of doing things - the right way. And that's just the way our clients prefer it.

  WHY A TORTOISE?

Tortoises are slow and steady, but everyone knows that they win the race in the end. Our approach to investing is just as consistent. This allows us to grow our clients' investments at a reliable rate, a track record we're very proud of. We also protect our clients' assets, just like the tortoise's shell protects it.
  WHY A GOOSE?

Never deviating from formation, geese always stick to their flight path. That way, they manage to migrate successfully year after year. Prescient doesn't zig or zag either. When it comes to investing, we consistently work together, allowing our clients' investments to grow successfully. Like geese, we also adhere to a team-based approach, working together to reach new heights in the most efficient streamlined way.
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